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1/21/10 - Sharing Portland's sustainable business practices: Crowdsourced book project
Session by Peter Korchnak
Print-on-demand (Lulu, BookSurge, or similar) publish a book on sustainable business practices written by a large number of contributors from Portland-based businesses (100? 200?)
Each person contributes a chapter, each person helps promote and distribute - one person launches, coordinates, edits
Everything done online.
Book organized by business functions (marketing, facilities, transportation, office/admin, energy, operations, etc)
Use mind-mapping tools like bubble.us to post content ideas and see how content takes shape.
Donate proceeds to voted-on nonprofit vs deliver value to contributors through contributing.
Loose parameters vs more structured
Structure by business size as well as function?